Case study 5

Customers portal & transactional emails

Situation

In this project, my task was to enhance the customer onboarding portal, incorporating updates compliant with the latest IRS regulations. Additionally, the goal was to minimize user confusion, as the existing design had led to a significant drop-off rate during the registration process.

Objective

The goal was to enhance the customer onboarding experience by creating a comprehensive User Flow for email notifications and designing responsive email interfaces. The aim was to provide users with timely updates and visually engaging content after successfully completing each step of inputting their company and financial information.

Action

Conducting a thorough assessment of the existing email notification system, I refined the existing User Flow for email notifications. Simultaneously, I crafted visually appealing and responsive email designs tailored to each onboarding step. This involved creating a structured and engaging sequence of emails with clear progress updates and interactive elements.

Result

The optimized User Flow for email notifications, coupled with responsive email designs, transformed the onboarding experience. Users now receive visually appealing and informative updates at every step, fostering a sense of transparency and engagement. This enhancement contributed to a 30% increase in user satisfaction, illustrating the positive impact of an improved communication strategy and responsive design within the onboarding process.

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