The core product of the OTT video streaming service required a redesign to offer customization and scalability for all customer app builds. Recognizing the need for enhancement, my goal was to conduct comprehensive research on competitor UX and UI within the niche.
My objective was to upgrade the UI of the company's OTT interface, ensuring it reflects a modern and innovative design. The aim was to deliver the best current OTT experience, with a focus on customization, scalability, and a user-friendly interface.
Initiating an in-depth analysis, I conducted extensive research on competitor UX and UI practices within the OTT niche. Collaborating with cross-functional teams, I identified key design elements for improvement. The redesign process involved implementing customizable features, refining the user journey, and incorporating modern design trends. Prototyping and user testing were integral to iteratively refine the OTT interface.
The redesigned OTT video streaming core product successfully achieved a modern and innovative look, setting a new standard for the OTT experience. Customization options and scalability for customer app builds were seamlessly integrated, contributing to a 20% increase in user engagement. The project not only met but exceeded industry standards, establishing our OTT interface as a benchmark for innovation and usability in the streaming market.
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